Yahoo! tee off with new event logo at the Ryder Cup

Client

Yahoo!

Description

Online search and media company

Aim

Yahoo! flew players in from the USA and Europe to take part in this prestigious tournament at The K Club in Ireland. They commissioned Beachhouse to create an event logo and accompanying marketing materials which highlighted the connection between the two nations and Yahoo! itself.

The Solution

Beachhouse created an event logo which incorporated both the flags of the two golfing nations along with the Yahoo! logo itself. This was applied to two versions of a cardboard engineered invite which opened up to reveal a complete image of either the US or European flag, dependent upon the recipient.

Result

The logo was used not only on invitations but on team outfits, scorecards and team sheets. The event was a resounding success and led to additional event branding projects in partnership with Beachhouse.